Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application. Supporting Android, Windows, iOS and Unity, the company also has a team of dedicated to the Appboy Academy, a resource on integration, implementation and marketing automation. Appboy has the aim of beating “app abandonment” by analysing app data, proper user segmentation, conversion tracking and by offering multivariate testing, push campaigns, notifications and location targeting.
- High profile customer include Urban Outfitters and Shutterfly
- Full support from setting up SDK to market strategy and analysis
- Also supports Amazon’s Kindle
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