Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application. Supporting Android, Windows, iOS and Unity, the company also has a team of dedicated to the Appboy Academy, a resource on integration, implementation and marketing automation.  Appboy has the aim of beating “app abandonment” by analysing app data, proper user segmentation, conversion tracking and by offering multivariate testing, push campaigns, notifications and location targeting.

  • High profile customer include Urban Outfitters and Shutterfly
  • Full support from setting up SDK to market strategy and analysis
  • Also supports Amazon’s Kindle

Appboy

Key Features

  • Data collection from any system into one CRM
  • Automated messages across devices
  • Optimise your mobile app campaigns
  • Follow your users’ behavior with analytics
  • Build relationships with your customers and grow your brand
  • Send mobile push notifications that engage your audience
  • Share your growth stories with other marketers in the community
  • A variety of different packages to suit you
  • Web and mobile SDKS
  • Build email campaigns with multichannel marketing

 Appboy Offices

UK

Appboy
5th Floor
21 Worship Street
London
Ec2a 2dw

US

318 West 39th Street, 5th Floor
New York, Ny 10018
+1 (504) 327 7269

Key People

Bill Magnuson – Chief Executive Officer & Co-Founder

Mag

Bill’s love for technology began when he was a child where he often spent his recesses inside on the computer instead of playing frisbee outside (his other true passion). He previously served as Appboy’s CTO, overseeing the company’s product and engineering divisions.

Mark Ghermezian – Co-Founder & Executive Chairman

Mark

Mark is a New York City based entrepreneur and investor. Mark once said: ‘I like to build stuff, companies mostly’.  

Spencer Burke – VP of Customer Success

Spenser

Spencer graduated from Northwestern University with a Bachelor of Arts in Economics with departmental honors. He specialises in: Economics, Excel, Word, PowerPoint, STATA, SPSS, Lisrel, Google Analytics, Basic HTML and WordPress. 

Appboy Jobs and Careers

Appboy lists available jobs and positions here with openings in their offices in New York, San Francisco, and London across roles in Marketing, Design, Engineering, G&A and Sales.

You can find employee reviews of Appboy on the company’s Glassdoor profile here.

Appboy Info

Platforms:Android, HTML5, iOS, Unity, Windows Phone
Types:Analytics

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Mentions of Appboy on the Business of Apps blog:
Latest Tweets from Appboy:
  • Appboy

    Your customers LOVE personalized content streams (like social media news feeds). Why not create your own?… https://t.co/chCiZ5qstg

    Retweet Reply Favorite (about 1 day ago)
  • Appboy

    The name of the game: Retention. 🎮 Winners score high w amazing user engagement. Their strategy: Activity messaging… https://t.co/f61u0ryCg6

    Retweet Reply Favorite (about 1 day ago)
  • Appboy

    Here's your official Appboy To-Do List for launching any #mobile #marketing campaign. *bookmark it y'all*… https://t.co/7LdcqpF91J

    Retweet Reply Favorite (about 1 day ago)
  • Appboy

    How to use this behavioral theory without being a pushy jerk about it. https://t.co/b7UAl3iGGx #Marketing https://t.co/7IAjBrXR11

    Retweet Reply Favorite (about 1 day ago)
  • Appboy

    Boring copy = sleepy engagement 😴 Make sure your push notification copywriting is on point with this quick checklis… https://t.co/uHxVJhI2Ey

    Retweet Reply Favorite (about 1 day ago)
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