App Developer, Hidden Brains, Talks Big App Development Trends

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Partner Post - Hidden Brains - Discover Possibilities

Posted: March 3, 2016


Hidden Brains Infotech is an Award Winning Enterprise Web & Mobile App Development Company committed to provide end-to-end IT services in Web, Mobile, Cloud, CMS and Ecommerce. Right from ideation, UX/UI design, development through final deployment, we have successfully delivered 5000+ Web & 850+ Mobile applications in a span of 12+ years to clients across 97 countries.

How long have you been involved in developing apps for?

Mobile app development has been our passion and we’ve have been developing apps for iOS and Android ever since the app revolution started. We have successfully developed and deployed 850+ apps for various app store categories.

We have built iOS apps since 2009 and have witnessed the journey from iOS 2 to the latest iOS 9. At Hidden Brains, we have learned to harness new iOS technologies that Apple introduces every year such as iBeacon or 3D Touch to create apps with best user experience. We have built top-ranking and featured iOS apps for different categories.

Similarly, our experience in Android stands unrivaled. Right from Android Cupcake to the latest Marshmallow, we have developed apps for almost all Android OS versions and devices such as Android handset and tablet, and now Android wearables.

What type of apps do you work on?

Team Hidden Brains has created top apps used by millions of users for several categories such as Social Networking, Business, Health & Fitness, E-Commerce, Education, Entertainment, Augmented Reality and Games.

What platforms, tools and languages do you work with?


  • iOS
  • Android
  • Windows
  • Cross Platform


  • Objective-C
  • Swift
  • JAVA
  • HTML5
  • C#
  • C++
  • XAML


  • Configure.IT
  • PhoneGap
  • Xamarin
  • Titanium
  • Android Studio and Eclipse
  • Xcode

What apps have you worked on that you are most proud of?

Core Organizer: Core is an all-in-one personal organizer, journal, note taker and secure storehouse for capturing and organizing private information about life. This iOS app was featured in the Productivity Category as the “Best New App” in Apple’s App Store and broadcasted on the Discovery Channel.

What are the big trends you see in app development right now?

Cloud-based Apps:

Cloud technology is poised to gain dominance in 2016. One of the primary reasons for the success of cloud-based apps is that developers can keep the actual size of their mobile apps small; and secondly, cloud compatibility allows users to sync their apps across multiple devices.

Augmented Reality:

Augmented reality is all set to redefine the way we work, interact with technology and with each other. It is no longer a gimmicky or a gaming-only technology. Whether it is retail, travel, or education, businesses across the globe are now embracing augmented reality to connect with user. It is the best way to simplify the most complex functional aspect of products and bridge the gap between the digital and real worlds.

Enterprise Apps:

Studies predict that 2016 will be a year for enterprise apps. An estimated 35 percent of all large enterprises will have their own mobile app development platforms.

What’s the best thing about working in apps and with mobile devices?

According to Google “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Undoubtedly, mobile has outpaced fixed Internet. Everywhere you turn, you’re most likely to see someone using a smartphone or tablet. Cell phones and mobile internet are affordable and easier to adopt by users from all sections of the society.

But mobile is not just about sending text or making a quick call. Mobile app seems to be the next logical step in mobile tech evolution. Mobile app is the new avatar of the software program. And the best part is that the price of apps is relatively much lower than conventional software. Whether it is ecommerce, utility to business apps, mobile apps allows small businesses to compete with global giants. Apps are more useful to meet everyday human needs, making it the technology of future.

What’s the one thing you would like to change about app development?

Native applications rule when it comes to performance. However, developing for both Android and iOS devices with multiple screen sizes can turn out to be a daunting task requiring resources. One thing that needs to change about mobile application development is the ability to develop Native apps for iOS and Android simultaneously without extra effort in creation of UI, development of Database and web services.

Mobile application development should be simple process allowing even a layman to build unique apps with intuitive GUI, providing full control over app distribution, back-end deployment, and full source code of app.

Hope this scenario of developing mobile apps will change in coming years.

What mobile devices do you use?

iOS: iPhone, iPod, iPad, iPad Mini, iPad Air Android: All latest Android smartphones and tablets from leading brands such as Samsung, Lenovo, LG, Google, HTC, HP, ASUS, Acer, Huawei Latest Windows Phones & Surface Tablets and BlackBerry devices

What are your favorite apps and games?

Utility: Core Organizer,  ConvertPad

Ecommerce: FabAlley

Health & Fitness: Moxiee, Google Fit

Gaming: Clash of Clans

Photo & Video : Instagram

What do you think of the Apple Watch?

By far, Apple Watch is the most personalized device ever from Apple. Apple Watch provides the ability to make phone calls, send and receive text messages, access stock and weather updates, provide fitness capabilities and other health monitoring sensors, as well as iOS functionality such as Siri voice assistant.  It’s all about simplifying life of users. For instance, with Apple Pay users can just double click the button on watch and wave it next to cash register to make payment.

WatchKit operating system allows developers to leverage the unique features such as Digital Crown, Taptic Engine and health sensors to create native apps tailored for the wrist. Apple Watch will make wearables a necessity and the “next great thing.”

We are already exploring the full capabilities of this device in order to build apps that will enhance the Apple Watch experience in an unimaginable way.

You can check out the Hidden Brains website here, or the blog here.