App Annie, the business intelligence firm, has announced open beta testing of its new dashboard for publishers and developers that integrates with Google Analytics. The enhanced in-app analytics platform enables app developers to view user metrics and app usage across five app stores worldwide as well as 34 advertising platforms.
App Annie integrates with Google Analytics
Upon connecting with Google Analytics, developers will gain additional insights such as app retention stats, user session length, Android versus iOS engagement, key markets as well as daily active users. John Koetsier, Analyst at VentureBeat Insight, says:
“App Annie is doing this in a typically App Annie — and super-smart — way, by integrating with existing tools and importing existing data. For in-app analytics, GA has 90+ percentage share on Android, and around 30% on iOS.”
Usage data is critical for developers to understand user engagement and engage them over a longer period than just the initial “honeymoon” phase in which a consumer uses an app because it is new.
Due to the company already tracking app store and ad performance, App Annie can easily integrate these metrics into a single dashboard. Ultimately, developers gain a better overview over their app revenue.
App Annie Usage dashboard
Nick McIntosh, General Manager for free products, App Annie says:
“Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing. By aggregating the data publishers and developers have traditionally gathered from five or more different dashboards in one place, we’re empowering them to spot success and problem areas quickly and make smarter, faster decisions on prioritization so they can spend more time on building their apps.”