ONE by AOL, the programmatic mobile SSP now features self-serve capabilities, the company announced.
The company hopes that the latest feature will help mobile app developers and publishers monetise their mobile advertising inventory more effectively. In addition, self-serve does offer enhanced transparency and control.
Toby Williams, Sales Manager and Mobile Lead at AOL, Australia, explains:
“The new capabilities will give Australian mobile publishers and app developers the tools they need to make the right decisions for their own brands in a highly effective, low friction environment. Developers want premium demand and greater buyer-level insight and control and we are now able to deliver that in a flexible, easy-to-use, streamlined platform.”
Essentially the new platform eases the process of managing ad serving, network mediation, real-time bids and provides analytics reports. Integration is simple through instant access.
Features include self-registration, access to premium advertisers, brand safety controls, flexible formats, customisation features, added transparency of ad management, as well as a safe advertising experience for consumers.
“The plethora of monetisation platforms means that many app developers have had to integrate over 15 different monetisation platforms and SDKs into their apps – a highly time consuming and resource-intensive process. ONE by AOL: Mobile, with its new self-serve functionality, streamlines this process and makes it easier to work with partners. This means that publishers and developers will be able to monetise their offer in a more effective and timely manner in order to take their share of Australia’s AU$1.69 billion mobile advertising segment.”