Mobile analytics company Amplitude has completed its Series B funding round, raising $15m, and has announced a new backend architecture tool called Pathfinder. The Series B round was led by Battery Ventures, along with a variety of existing investors including Data Collective, Benchmark, Quest Venture Partners, and Merus Capital.
Amplitude has raised $15m in new funding
The company intends to use the new funding to grow the team, develop new products, and expand its sales and marketing efforts.
Battery Ventures general partner Neeraj Agrawal joins Amplitude’s board of directors, and said:
“With billions of smartphones in use around the world, mobile has emerged as the leading way to access information and services. Amplitude was an early pioneer in recognizing not only the importance of mobile but also the crucial role that analytics would play in helping companies achieve sustained growth. Amplitude’s continued product innovation has resulted in sustained growth and an 80% win rate over the competition.”
In addition to the funding announcement, Amplitude also showed off Pathfinder, an analytics tool that shows how users navigate through apps, giving greater insight into the best ways to retain them, and convert them to paying or returning customers.
Visit Amplitude’s website here for more details.