Placed is a location analytics based company that measures and indexes the “real world paths and behaviours” of consumers and turns information into actionable solutions for advertisers and publishers. With its focus on big data principles, Placed’s focus is on providing their clients with a true understanding of what consumers do. For affiliates, Placed offers an SDK to generate incremental and recurring revenue from app real estate. Instead of the usual advertising or in-app purchases implemented by other networks, Placed instead measures mobile device information of app users, which it then uses for market research purposes.
- Three simple steps to earn incremental, recurring revenue
- Affiliate SDK compatible with iOS and Android
- Advertising-free affiliate programme
|Payment Methods:||Bank Transfer|
Brand safety: consumers 2.8x less likely to associate with brands near negative content Posted on October 26, 2018 by Anne Freier ...an ad runs next to violent and/or offensive content, for example, they assume the brand deliberately placed it there and is in some way endorsing the content," saidJoshua Lowcock, global brand safety....
Anuj Khanna Sohum talks about how data powers contextual mobile marketing Posted on October 23, 2018 by Artyom Dogtiev ...believe our extensive consumer profile data, proprietary technology and local knowledge makes us better placed compared to global peers to deliver profitability in India.
Brands and agencies are investing more in in-app advertising Posted on October 17, 2018 by Anne Freier 78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media....
Programmatic to account for 86.3% of all US digital ad expenditure in 2020 Posted on October 15, 2018 by Anne Freier Indeed, more than four in five digital display ads are being placed through programmatic transactions.
Tried Snapchat? It Could Be the Missing Element in Your App’s Growth Strategy Posted on October 08, 2018 by Artyom Dogtiev ...two adverts containing in-app footage against two identical adverts where the in-app footage was replaced with images of people working out.
Mobile native ad spend outside of social media growing rapidly Posted on October 08, 2018 by Anne Freier Updated formats such as instant play and outstream video ads have been successfully placed within editorial environments and enhanced the consumer experience.
Peer-to-peer payment apps are now a lot more popular than banking apps Posted on September 17, 2018 by Andy Boxall This changed slightly in 2018, as the top four changed positions, Chase fell away and was replaced by Capital One.
Do you know how Android app development is changing the world? Posted on March 12, 2019 Gradle Gradle is one of the automation tools for a project that has replaced Apache Ant as one of the main building systems for Android applications.
Why the end of China’s video game market freeze does not mean a return to the status quo Posted on February 11, 2019 As a result, the freeze could only end once the government felt it was better placed to control the flow of games into the market.
65% of enterprise apps have already adopted qualitative analytics Posted on January 25, 2019 The focus has shifted from vanity app metrics and placed the user front and center.
7 Mobile app marketing trends for 2019 Posted on January 22, 2019 ...programmatic for their in-app bidding and full transparency of site name or app name where their ads are placed will become standard.
The true costs of ad fraud Posted on December 18, 2018 Each time a supply source is replaced, the optimization and learnings from the outgoing source are lost.
- Spotify’s Digital Advertising Experiences Drive Traffic for Brands in the Real World Posted on 20th February 2019 (about 2 months ago)
- As Sears and Kmart stores close, where will their shoppers go? Posted on 17th January 2019 (about 3 months ago)
- Placed Research: How Advertising has Evolved for QSR & Fast Casual Restaurants Posted on 14th December 2018 (about 4 months ago)
- Placed Attribution Introduces New Interface for Reporting Posted on 12th December 2018 (about 4 months ago)
- New Placed Research: Millennials and Auto Shopping Posted on 30th October 2018 (about 6 months ago)
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