Adyoulike, the native ad platform, has partnered with Headway, the data-driven media buying company to expand its native advertising solutions into the Latin American market.
Adyoulike provides native mobile advertising technology
Headway is a firmly established media buying firm in Latin America with 14 offices across the countries. It provides smart cross-channel services combining programmatic technology for display, mobile, video, social, native and other creative formats.
The company exclusively represents MediaMath in the LatAm region. Adyoulike technology is integrated with MediaMath, but also AppNexus and AOL One for programmatic purchasing.
Julien Verdier, CEO and Co-Founder, Adyoulike, says:
“We’re really excited to join up with Headway. The Latin American market is ripe for the expansion of native advertising and we view it as a key market in the future. And with Headway we know we have the right partner for expanding the market.”
He adds that uptake of its native ad technology has been rather speedy. The addition of LatAm means that Adyoulike will get a more global presence that covers Australasia to Europe, and Asia to the Americas.
The LatAm deal is one of the latest major expansion for Adyoulike globally in 2016. Existing partnership include countries Australia, New Zealand, South Africa, Saudi Arabia, Jordan, Italy, Norway, Sweden, Denmark, Finland, Slovenia, Hungary, Turkey, India and Singapore.