Audience management platform for mobile programmatic advertising, Adsquare, has partnered with real-time ad platform, Smaato, to help it monetise thousands of apps and raise eCPMs.
Smaato SPX Publisher Platform dashboard
Smaato provides a self-service platform providing native, video and real-time ads to over 90,000 mobile app developers and publishers. Its platform manages up to 6bn ads every day around the world, across over 800m mobile users each month. The partnership with Adsquare will allow the company to enrich the traffic of thousands of apps.
Ragnar Kruse, CEO, Smaato, writes:
“Smaato is the world’s largest independent mobile ad exchange. Enriching our publishers’ bid requests with a variety of high quality data sources is crucial, which makes Adsquare a key partner for us.”
Adsquare provides an Audience Management Platform for advertisers that allows marketers to explore data, create audience segments and activate them through programmatic buying. Its clients include AppNexus, The Trade Desk and Bydd, among others. The company says this partnership focusses on mobile traffic taking place within apps, utilising location, CRM, household, app usage, events and other data.
Tom Laband, CEO and Co-Founder, Adsquare, says:
“Today data is at least as important as media itself. Partnering with high caliber players such as Smaato means that on the one hand, we can increase data-driven revenues for tens of thousands of publishers, and on the other meet the huge demand for audience data at global scale.”