Yieldmo

Rethinking mobile advertising

Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Key Markets:USA
Types:Mobile DSP
Ad Formats:Rich Media, Text, Video
Models:CPC, CPM
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom
Yieldmo News
Latest Tweets from Yieldmo:
  • Yieldmo

    Want to see a #TBT to our first mobile ad format? Find it here: https://t.co/0zxv4gZx1J https://t.co/aCYjNf9FlF

    Retweet Reply Favorite (about 16 hours ago)
  • Yieldmo

    RT @MMAglobal: Report: Majority get news on #mobile, with 58% of Americans say they often go mobile for news, easily topping the 39% for de…

    Retweet Reply Favorite (about 1 day ago)
  • Yieldmo

    Your #tuesdaytruth by Yieldmo https://t.co/fhujlHUrfR

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    Another win for the Yieldmo kickball team last night! 👏 https://t.co/nNJmojw0VK

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    Check out our awesome Chicago team at the @ChicagoIMA Golf Tournament last week ⛳️ https://t.co/qmcwZqZd8Z

    Retweet Reply Favorite (about 2 days ago)
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