Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
- In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
- Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
- Reach over 200m users worldwide with approved publishers
- Connect to high ROI users
- A single point of access to a range of media sources
- Programmatic learning algorithms
- High volume and high quality traffic
- Multi-channel, full-service monetization
- Publishers get a personal account manager
- Automatically match the highest performing ads and traffic sources
- Strict control over which ads will be displayed on websites
- Real-time analytics tool
- Measure the quality of new users based on demographics and engagement
115 Sansome Street
San Francisco, CA 94104
New York, NY 10036
Block C, 22F
# 101, 17F
Seoul, Korea 06621
Nakameguro GS1 BLDG 6F
16 Great Chapel St.
London W1F 8FL
Tel Aviv, 6713328
Hagai Tal – CEO
Entrepreneur and investor with extensive international management and business development experience, specializing in growing start-ups into profitable ventures/ IPO, predominantly in the areas of on-line marketing, digital media/advertising and global financial processing.
Taptica Jobs and Careers
Taptica lists available jobs and positions here with openings in their offices in Tel Aviv and London across roles in Business and Sales.
You can find employee reviews of Taptica on the company’s Glassdoor profile here.
Mobile publishers with Taptica are promised a high fill rate for their content. The network also works with over 50,000 partners worldwide. All publishers with Taptica have control over which ads will be displayed on their content.
Taptica’s technology offers a demand-side platform (DSP), using big data for advanced audience targeting. Publishers with Taptica will also get a personal account manager for support, business development opportunities, and regular traffic performance reviews.
With Taptica, mobile advertisers can reach over 200m users worldwide with approved publishers on the network. Advertising formats include the following:
- Video Ads
- Native Ads
Advertisers can maximise their engagement and revenue through mobile re-targeting on a CPA basis. Taptica works with 50,000 supply and publishing partners on a worldwide scale.
|Key Markets:||Latin America, USA|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Text, Video|
|Trading Models:||Fully Managed, Private Exchange|
Week in Review - programmatic spend increased in 2017 whilst 56% of consumers consider mobile ads boring Posted on March 30, 2018 by Anne Freier
Taptica reports revenue growth for 2017 - beats expectations Posted on March 28, 2018 by Anne Freier
Finalists Announced for The Inaugural App Growth Awards Posted on November 03, 2017 by Artyom Dogtiev
Headway Announces Expansion into Asia, Opening New Sales Office in South Korea Posted on September 04, 2017 by Artyom Dogtiev
Week in Review – What happened in mobile advertising this week Posted on August 11, 2017 by Anne Freier
Taptica boosts mobile video by acquiring Tremor Video's DSP in $50 million deal Posted on August 08, 2017 by Anne Freier
Week in Review – What happened in mobile advertising this week Posted on July 21, 2017 by Anne Freier
Taptica drives APAC expansion by acquiring Adinnovation Posted on July 19, 2017 by Anne Freier
mobyaffiliates releases research on 2017's Top Mobile DSPs Posted on May 31, 2017 by Artyom Dogtiev
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