Engineered for Growth

(1 vote)
(1 vote)


Smadex is an all-in-one programmatic DSP built for the performance marketer. Designed to maximize mobile customer acquisition, Smadex integrates the best in-app ad exchanges, mobile ad serving capabilities, targeting, bidding algorithms, and reporting, into one intuitive platform.

The brand safe DSP offers programmatic media buying on self-serve, managed, or hybrid accounts, meaning advertisers always have access to the insights they need to make intelligent optimizations.

Access global consumers on the highest quality brand safe and viewable inventory at scale, and capture attention using strong and engaging ad formats for improved performance, sales, and brand metrics.

Key Features

  • Predictive bidding: based on users’ predicted LTV
  • Advanced and custom reporting: real-time full bid-stream level data
  • Seamless Integration: with MMPs & Analytics Tools
  • Creative optimization: for algorithmically identifying the best creatives and enhancing performance
  • 100% transparent inventory giving you Brand security and campaign integrity
  • Integral Ad Science to make sure that your ads are seen in the right environments and context.

Key Person

Jordi de los Pinos is the co-founder and CEO at Smadex by Headway, a leading mobile-first DSP technology.


Carrer de Roger Llúria, 50, Atico. Barcelona, 08009, Spain



Smadex Info

Platforms:Android, IOS
Key Markets:Europe, Latin America, Middle East, South East Asia, USA
Ad Formats:Banners, Interstitial, Native, Video
Models:CPA, CPI, CPM
Trading Models:Fully Managed, Self Service
Smadex News
Smadex Insights
Latest Tweets from Smadex:
  • smadex

    RT @mobilegrowthMGS: #London 15th May, get your #EarlyBird ticket to hear more about Full Funnel UA: Programmatic Strategies To Drive Growt…

    Retweet Reply Favorite (about 2 days ago)
  • smadex

    RT @HeadwayDigital: Paul Childs will be speaking at the Mobile Growth Summit in London on May 15th! Catch the talk on programmatic user acq…

    Retweet Reply Favorite (about 14 days ago)
  • smadex

    RT @smadex: JICWEBS, the leading industry-owned auditor for digital ad trading products has awarded Smadex by Headway their Brand Safety (D…

    Retweet Reply Favorite (about 16 days ago)
  • smadex

    JICWEBS, the leading industry-owned auditor for digital ad trading products has awarded Smadex by Headway their Bra…

    Retweet Reply Favorite (about 16 days ago)
  • smadex

    RT @BusinessofApps: Contgrats to @HeadwayDigital for getting its Smadex technology recognized by @kochavamobile 😎 ht…

    Retweet Reply Favorite (about 35 days ago)
Smadex Rankings
  • Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev ...DoubleClick Bid Manager Adobe Media Optimizer DSP Oath DSP Amazon DSP Sizmek Tradedesk Smadex A4G Adform Amobee AppNexus Programmable Platform Epom Market Lazarus DSP SmartyAds....

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