Engineered for Growth

(1 vote)
(1 vote)


Smadex is an all-in-one programmatic DSP built for the performance marketer. Designed to maximize mobile customer acquisition, Smadex integrates the best in-app ad exchanges, mobile ad serving capabilities, targeting, bidding algorithms, and reporting, into one intuitive platform.

The brand safe DSP offers programmatic media buying on self-serve, managed, or hybrid accounts, meaning advertisers always have access to the insights they need to make intelligent optimizations.

Access global consumers on the highest quality brand safe and viewable inventory at scale, and capture attention using strong and engaging ad formats for improved performance, sales, and brand metrics.

Key Features

  • Predictive bidding: based on users’ predicted LTV
  • Advanced and custom reporting: real-time full bid-stream level data
  • Seamless Integration: with MMPs & Analytics Tools
  • Creative optimization: for algorithmically identifying the best creatives and enhancing performance
  • 100% transparent inventory giving you Brand security and campaign integrity
  • Integral Ad Science to make sure that your ads are seen in the right environments and context.

Key Person

Jordi de los Pinos is the co-founder and CEO at Smadex by Headway, a leading mobile-first DSP technology.


Carrer de Roger Llúria, 50, Atico. Barcelona, 08009, Spain



Smadex Info

Platforms:Android, IOS
Key Markets:Europe, Latin America, Middle East, South East Asia, USA
Ad Formats:Banners, Interstitial, Native, Video
Models:CPA, CPI, CPM
Trading Models:Fully Managed, Self Service
Latest Tweets from Smadex:
  • smadex

    Jordi de los Pinos will join Juan Margenat from @Marfeel and Jose Luis Agell from @Chartboost for a fireside chat a…

    Retweet Reply Favorite (about 15 days ago)
  • smadex

    RT @HeadwayDigital: Headway is proud to see our mobile-first DSP Smadex ranked #2 for Quality in Kochava's Traffic Index released today! Th…

    Retweet Reply Favorite (about 17 days ago)
  • smadex

    The recent acquisition of Smadex by Headway was covered by the official Catalan Government’s website in their recap…

    Retweet Reply Favorite (about 44 days ago)
  • smadex

    Marketing is trending towards digital but facing serious brand safety growing pains. Our latest article shares how…

    Retweet Reply Favorite (about 78 days ago)
  • smadex

    RT @mma_spain: #FAQFRAUDMMA - ahora una mesa redonda con Enric Blanc @grupozeta ; Jordi de los Pinos de @smadex; Enric @enricabestany de @I…

    Retweet Reply Favorite (about 88 days ago)
Smadex Rankings
  • Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev ...DoubleClick Bid Manager Adobe Media Optimizer DSP Oath DSP Amazon DSP Sizmek Tradedesk Smadex Adform Amobee AppNexus Programmable Platform Epom Market Lazarus DSP SmartyAds....

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