Smaato

Global RTB exchange for mobile ads

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(1 vote)

Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues. Smaato does this by aggregating over 450 global demand partners and then offering real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic. The platform also has a wide range of targeting capabilities and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Key Features

  • Mobile-only ad exchange
  • Global reach with six offices worldwide
  • Over 500 billion ad requests per month
  • Real-time competition for each impression
  • Fast and easy integration options
  • High eCPMs and fill rates
  • Offers publishers full pricing controls
  • Access to 260+ DSPs and 190+ ad networks
  • SDK-enabled ad networks
  • Over 90,000 publishers already integrated
  • Connect to over 10,000 advertisers with a single integration

 

Smaato Offices

San Francisco

240 Stockton St, 10th Floor

San Francisco, CA 94108

T: +1 (650) 286-1198

F: +1 (650) 240-0708

americas@smaato.com

 

New York

Empire State Building

350 Fifth Avenue, Suite 4210

New York, NY 10118

T: +1 (646) 650-5030

F: +1 (650) 641-2913

americas@smaato.com

 

Hamburg

Valentinskamp 70, Emporio 19th Floor

20355 Hamburg, Germany

T: +49 (40) 3480-9490

F: +49 (40) 4921-9055

emea@smaato.com

 

Berlin

Oberwallstraße 6

10117 Berlin

T: +49 (40) 3480 9490

emea@smaato.com

 

Singapore

12 Marina Boulevard, #35-01

Marina Bay Financial Centre Tower 3

Singapore 018982

T: +65 6336-6815

F: +65 6336-6642

apac@smaato.com

 

Shanghai

1018 Changning Road

21F Cloud Nine Plaza

Changning District

Shanghai, China 200042

T: +65 6336-6815

apac@smaato.com

 

For Publishers

With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:

  • Transact private marketplace and preferred deals
  • Run in-house ads
  • Allocate traffic according to multiple rules
  • Reporting of all key data including CTR, fill rate, and more — all available via a single console
  • Choose from multiple customizable integration options
  • Access over 450 demand partners worldwide
  • Manage full pricing control
  • Receive SDK mediation
  • Access the reporting API

 

The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

 

For Advertisers

The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

 

SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:

  • 500+ billion ad requests per month
  • Over one billion unique mobile users per month
  • Over 90,000 mobile publishers

 

Smaato Info

Platforms:Android, IOS
Key Markets:China, Germany, Global, USA
Types:Mobile Ad Server
Ad Formats:Banners, In-App, Native, Rewarded Video, Rich Media, Text, Video
Models:CPM
Targeting:Custom
Trading Models:Mediation, Private Exchange, Programmatic, Real Time Bidding, Self Service
Tracking:Custom
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