PlayHaven is a mobile game maximisation platform, which aims to help developers attract more users, generate more money and provide an updated and personalised experience to their users. PlayHaven provides a HTML 5-powered platform to enable app and game developers to modify and optimise their content in real time. PlayHaven also offers advertising opportunities and solutions across the platform, with nearly 1bn monthly game sessions to target.
Developers can use PlayHaven to add promotions to their apps and games in real time, reducing the need for app approval and resubmission. Customers can be targeted based on user profile and other criteria, ensuring a totally customised experience. The platform also allows developers and publiushers to add rewards, virtual goods and content locks to maximise the value of their games and experiment with new ways of engaging users.
- High quality non-incent installs and downloads
- Pay-per-install performance based ad campaigns
- Free cross-promotion network with customisable ad formats to seamlessly integrate within games and apps
- Capture opt-in information such as email address and phone numbers to make connections with app/game users
|Types:||Mobile Ad Network, Mobile Ad Server|
|Ad Formats:||Content Lock, Incentivised, Interstitial, Offer Wall, Rewards|
|Models:||CPC, CPD, CPI|
|Trading Models:||Blind, Cross Promotion|
In-game mobile ad specialists RockYou acquires PlayHaven to strengthen ad platform Posted on May 11, 2015 by Andy Boxall App advertising company RockYou has purchased mobile ad network PlayHaven for an undisclosed amount.
Top Mobile Advertising Analytics and Tracking Tools Posted on January 14, 2015 by Tony Myers ...other companies and structure individual pricing models Upsight Born from a merger of Kontagent and PlayHaven in late 2013, Upsight delivers advanced analytics.
Upsight responds to neutrality concerns, offloads PlayHaven Posted on September 30, 2014 by Christopher Reynolds Mobile analytics platform Upsight has sold-off its PlayHaven mobile game ad network to digital media company Science Inc.
Adjust secures $7.6m in funding, plans US/Japan expansion Posted on September 08, 2014 by Christopher Reynolds
Tune Q&A: Ian Sefferman talks unpaid user acquisition and MobileDevHQ buyout Posted on September 03, 2014 by Christopher Reynolds ...guys try integrating some kind of monetisation services into your offerings in the future, like the PlayHaven/Kontagent merger Upsight? The simple answer is no.
Tapjoy looks eastward with 5Rocks acquisition, combines monetisation with analytics Posted on August 08, 2014 by Christopher Reynolds ...real-time behaviour analytics and TapJoy’s monetisation platform sounds a bit like the merger of PlayHaven and Kontagent late last year, which resulted in the combined analytics/monetisation service....
@WSJ(about 1334 days ago)
Last Super Bowl featured 3 mobile game ads, but no console ads. See what the WSJ has to say ab our growing industry. http://t.co/wJXOamoTnW(about 1334 days ago)
Spending 2 mos placing an ad, or 5 mins? See how we do it in 5 for Wishbone, & compare anything else on their fun app http://t.co/kA3inpeVtP(about 1342 days ago)
Compare literally anything on Wishbone, and see how we deploy their ads in 5 minutes instead of a typical 2 months. http://t.co/kA3inoXkCh(about 1342 days ago)
Deploy ads at the speed of Twitter. We're whittling 2 months down to 5 minutes with new JS Tags for @SwayNetwork http://t.co/kA3inoXkCh(about 1343 days ago)
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