Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins.
Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.
- Get more mobile app downloads
- 175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping
- Mobile platforms: iOS, Android
- Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest
- Provides an alternative to competitive app stores
- Available on iOS and Android devices
- Promoted App Pins include an easy to recognize app icon
- Users can seamlessly install your app while on Pinterest
- You can create Promoted App Pins using the easy to use Ads Manager
- Set up targeting so that the right people see your Promoted Pin
- Track your campaign and see what’s working and what isn’t
- You only pay for results that matter
- Promote your best Pins so they appear in the most relevant places
Frank Fumarola – Head of Ads Product
Frank is the Head of Ads Product at Pinterest. He likes to geek out about ad tech, ecommerce, and payments.
Numbers & Revenue
- Pinterest’s market value is $15 Billion
- 81% of Pinterest users are actually females
- Millennials use Pinterest as much as Instagram
- 50% of Pinterest users are from the US alone
- 40% of users have a household income of $100k
- Total number of monthly active Pinterest users 250 million
Pinterest Ads Formats
Pinterest uses a range of formats for marketers and advertisers to drive traffic, this includes the following:
1. Promoted Pins
This is the basic ad format, and it looks just like a standard Pin. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic.
2. Promoted Video Pins
Promoted Video Pins help you catch people’s attention while they’re browsing or searching on Pinterest.
3. Promoted Carousels
Promoted Carousels contain multiple images for users to swipe through.
4. Promoted App Pins
Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app — without having to leave Pinterest.
|Platforms:||Android, IOS, Windows Phone|
|Types:||Mobile Ad Platform, Social Ads|
|Ad Formats:||App Icon|
|Trading Models:||Self Service|
Consumers are spending higher on Pinterest and Instagram compared to Facebook Posted on April 18, 2019 by Anne Freier Pinterest and Instagram provide the highest average order values from mobile devices for large online....
Pinterest celebrates 265 million monthly active users Posted on April 12, 2019 by Anne Freier Pinterest has officially broken a new audience record with 265 million monthly active users as of April....
For majority of marketers influencer strategies continue to grow in importance Posted on April 04, 2019 by Anne Freier However, usage of Pinterest and YouTube increased, whilst Reddit, TikTok and LinkedIn could be seeing increasing usage....
Social video ad spend to account for 30% of total in 2021 Posted on March 15, 2019 by Anne Freier ...move to the forefront of consumed media on many social media platforms such as Facebook, Snapchat and Pinterest.
Pinterest expands Ads to four more European countries Posted on March 07, 2019 by Anne Freier Hobby blogging site Pinterest has officially rolled out its Pinterest Ads, which let businesses create standard and video....
Brands are spending more on Pinterest and Snapchat ads says 4C Insights Posted on March 04, 2019 by Anne Freier Digital ads through 4C grew 23% between Q3 and Q4 2018, led by Pinterest and Snapchat which jumped 43% and 29%, respectively.
Instagram accounts for 27% of Facebook ad revenues Posted on January 30, 2019 by Anne Freier Meanwhile, Pinterest has seen a rapid increase in ad spend across the platform with CPM jumping 57% during the quarter. The....
Pinterest Ads: 6 Steps to Start Advertising Your App On Pinterest Posted on February 05, 2019 In comparison, Pinterest is about 5X cheaper.
Grow Your App With Content Marketing Posted on February 05, 2019 ...by FB or Instagram’s price fluctuations, diversify your paid ads to other platforms → Twitter Pinterest 7.
The bright future of mobile app development with React Native tech Posted on January 07, 2019 com Uber Eats Tesla Skype Pinterest Discord Tencent QQ Salesforce F8 Grasshopper Unacademy 2048 CBS Sports....
Programmatic advertising: 5 thoughts on the future of digital advertising Posted on November 22, 2018 ...Apple’s ad team is starting to get in the game, mooting partnerships between it and the likes of Pinterestto extend its programmatic app store advertising offering.
Next-Gen Mobile Content Discovery
The Mobile Ad Quality Marketplace
Every conversion happens for a reason.
Engaging global advertising
a full-stack network for mobile advertisers and publishers
Performance Marketing Software
Be the first to leave a review.
Sorry, we don’t have these details yet. If you are a Pinterest representative, please get in touch to add additional information and contact options to your profile.