MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
- Open source SDKs for Android and iOS
- Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
- Full tracking provided to monitor impressions, clicks, revenuws and active users
- Optimizes ad networks to maximize clicks and revenue from campaigns
- MoPub offers an ad serving solution built specifically for mobile publishers
- Manage all of your first-party direct sold campaigns with an open source SDK
- Expand your mobile advertising business with ad management, optimisation and reporting
- Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
- The integrated reporting dashboard allows you to adapt your strategy
- The MoPub API allows app developers to integrate the functionality of MoPub
- Allocate the right inventory to the right ad network with MoPub’s mediation
- Optimise ongoing performance with budgeting and targeting
- Identify top performing sources across geographies and OS such as iOS and Android
- Prioritize with orders and line items and more
Floor 14 Hanover Street
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Jim Payne – CEO and Co-Founder
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.
MoPub Jobs and Careers
MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.
|Key Markets:||Global, USA|
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, Rich Media|
|Trading Models:||Direct, Private Exchange|
MoPub partners up to bolster in-app ad fraud prevention Posted on January 09, 2019 by Anne Freier Twitter’s MoPub the mobile app monetisation platform, just announced that it has partnered with Pixalate and DoubleVerify....
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier Facebook has announced plans to partner withMoPubby Twitter,Fyber, andMAXin order to expand its header bidding functionalities.
Mobile Ad News Weekly - Facebook and Twitter post ad revenue earnings, Snapchat tests non-skip video ads Posted on April 27, 2018 by Anne Freier New Products Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, launched a new start-up to enable mobile publishers to sell their inventory programmatically.
Ex-MoPub founder launches programmatic in-app parallel bidding platform MAX Posted on April 27, 2018 by Anne Freier Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, which now belongs to Twitter, is launching a new start-up to enable mobile publishers to sell....
Why Ad Summit Kyiv Should Be in Your Schedule on May, 16-17 Posted on April 17, 2018 by Artyom Dogtiev ...(Tune) Engaging users with different video formats (InMobi) Video Monetization For Non-Gaming Apps (Mopub) Innovative solutions & tools for effective promotion with Facebook, Instagram and Audience....
Ad Summit Kyiv welcomes Google, Tune, Facebook, Mopub, Pubmatic [Agenda is Live] Posted on March 27, 2018 by Artyom Dogtiev ...How to build an amazing mobile marketing strategy (Tune) Programmatic in-app video advertising (Mopub) Mobile experiences in the age of assistance (Google) Native video advertising.
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
Innovid bolsters solutions for in-app video viewability Posted on January 31, 2018 by Anne Freier Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST inventory for in-app....
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev MoPub, Facebook Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller....
Traffic quality is a top priority. Learn more about how MoPub is fighting IVT with @PixalateInc, @DoubleVerify, and… https://t.co/nALaHJz3Vy(about 1 day ago)
Ad fraud is a huge problem — how can we come together as an industry to fight it? MoPub's @SammySoSaid has 5 ways: https://t.co/iaAzfx0nMs(about 3 days ago)
RT @nbreitbach: New Year, new job? I'm #hiring a Content Marketing Manager for the @MoPub team at @TwitterNYC! Come join Twitter's best tea…(about 4 days ago)
Hypercasual is hot! Don't miss MoPub's Vincent Pagnard-Jourdan & Voodoo's Céline Droit deconstructing the hypercasu… https://t.co/CduXBnRl2n(about 4 days ago)
@SUPERBOXGO Hi, check out the "Why MoPub for in-app bidding?" section on that page (https://t.co/jfHm3fFBP6). This… https://t.co/5KUjGtBOWn(about 5 days ago)
Top Mobile App Conferences and Events To Go To in (2018) Posted on January 31, 2018 by Jamie Giggs Speakers from the event have includedNoam Yasour from Mopub,Ronen Mense from Appsflyer, Yaniv Avraham from Startapp andMariela Pavlova from Imperia Online.....
Driving superior monetization
The mobile ad serving standard
Maximize Your Game’s Revenue
Ad serving & media measurement
The Global Exchange For Advertising
Mobile advertising done right
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