Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations.
With solutions like mobile marketing platform Mobrain® and DMP & audience marketplace DataXpand, Headway is a fast-growing one-stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike. Headway is also the exclusive partner of MediaMath in Latin America.
|Key Markets:||Europe, Latin America, Middle East, South East Asia, USA|
|Types:||Mobile Ad Network, Mobile DSP|
|Ad Formats:||Banners, Content Lock, Interstitial, Native, Video|
|Trading Models:||Fully Managed|
|Tracking:||In-house and fully integrated to all attribution partners|
Over-the-top video apps suffer from 67% churn and low engagement Posted on October 05, 2018 by Andy Boxall
DSP platform, Smadex, selected among top 10 Machine Learning companies for 2018 Posted on July 26, 2018 by Artyom Dogtiev This article wasoriginally published on Headway blog.
Mobile ad news weekly – are mobile adverts becoming too intrusive? Posted on April 13, 2018 by Anne Freier Headway, the leading data-driven media buying company for marketers worldwide, announced partnership....
Headway, an Entravision Company, Partners with Pixalate Posted on April 10, 2018 by Artyom Dogtiev Headway, the leading data-driven media buying company for marketers worldwide, announced partnership....
Headway Joins Elite Mobile Ad Fraud Coalition CAAF Posted on February 20, 2018 by Artyom Dogtiev This article was first published on Headway website.
The 2018 Potential For the Future of Mobile Video Advertising Posted on January 25, 2018 by Artyom Dogtiev If you want to know more about Headway - visitwww.
Headway Ranks #19 Worldwide in AppsFlyer Performance Index Power Ranking for both Android and iOS in non-gaming category Posted on December 12, 2017 by Artyom Dogtiev Headway’s careful attention to media selection and strong campaign success for its advertising clients....
Mobile ads you can touch - Josh Stivers from Immersion shares his predictions for 2018 Posted on December 08, 2017 by Anne Freier ...of exploring all the different ways we can apply touch to advertising, we’ve made some significant headway in the technology application and the market relevance.
Mobile Ad Fraud Costing $350m a year - How to Detect And Fight Back Posted on November 08, 2017 by Artyom Dogtiev To help educate marketers and developers on the risk, global media and marketing firm, Headway, has published a new white paper, Critical Mobile Ad Fraud Detection Strategies.
Week in review – What happened in mobile advertising this week Posted on September 08, 2017 by Anne Freier Headway, the data-driven media buying firm, has expanded into Asia by opening an office in Seoul, Korea.....
We are very grateful to everyone who helped and contributed to the @wearembolden "Jingle, Wrap, & Mingle" event yes… https://t.co/g6Djyw1IaG(about 21 hours ago)
Our latest case study shares how @DanubeCo, the reining online shopping and grocery delivery giant in MENA, leverag… https://t.co/ME3E9euRkd(about 2 days ago)
LATAM will close the year with 19% growth YOY on mobile platforms & will have over 235 million smartphone users by… https://t.co/eqhzpeVGPA(about 6 days ago)
🥳👏🎊 https://t.co/S0CNifNut1(about 6 days ago)
Want to pull the right levers and see your app ascend up the app store charts? We asked marketers from leading apps… https://t.co/kMPfatFHDw(about 7 days ago)
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