Drive campaigns for post-install events

(1 vote)
(1 vote)

Liftoff is a CPA-optimised mobile UA platform for running campaigns, using Liftoff’s custom algorithms to drive continuous real-time improvement to your CPI by targeting post-install actions as opposed to simple installs. With mobile retargeting attracting existing users to your app again, and lookalike targeting to monetise users which are most similar to your own, the platform offers a large toolkit to increase your app’s downloads.
Liftoff’s payment plan is also coded to be smart: once you’ve hit your CPA goals, you pay for target actions specified by you instead of installs, moving away from buying on CPI. A/B testing is also in the toolkit, together with creative ad design and 100% transparent tracking of budgets and inventory.

  • 1.1 million profiles in database for lookalike targeting
  • Case studies, webinars and video resources
  • Used by eHarmony, Zoosk and JackThreads among others

Liftoff Info

Platforms:Android, IOS
Key Markets:Global
Types:Mobile Ad Network
Ad Formats:Custom
Models:CPA, CPI
Trading Models:-
Liftoff News
Articles from the Liftoff blog:
Liftoff Rankings
  • How Much Does App Development Cost? Posted on October 19, 2017 by Artyom Dogtiev
  • Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev Mobile Advertising rankings Top 10 Media Sources # Gaming Power Ranking Gaming Retention Non-Gaming Power Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter Ads Digital Turbine 5 Apple Search Ads Vungle AppLovin AppLovin 6 Vungle Tapjoy AdColony ironSource 7 Chartboost ironSource GlobalWide Media Apple Search Ads 8 Twitter Ads AdAction Interactive Digital Turbine Twitter Ads 9 AdColony Fyber LeadBolt Snapchat Ads 10 Liftoff Chartboost Moloco Liftoff Source.
  • Top Mobile Advertising Companies 2017 Posted on May 12, 2017 by Artyom Dogtiev Liftoff – Specialists in mobile app marketing.
  • Top Mobile DSPs 2017 Posted on May 12, 2017 by Artyom Dogtiev Dataxu Tapad Rocket Fuel myDSP by Matomy MediaMath Bucksense AppLift Fiksu Appnext Taptica Centro Liftoff Jampp StrikeAd Sizmek PocketMath Smaato Mobusi Kimia Avazu Mobile DSP Yeahmobi Kwanko Mobile Trademob Bidsopt AdGoji Go2Mobi Gimbal Splicky Adelphic Ezmob Appreciate SmartyAds Targetoo Adsaxis Tabmo AdTiming DataXu DataXuis a marketing software company founded in 2009 in Boston, US.
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