Liftoff is a CPA-optimised mobile UA platform for running campaigns, using Liftoff’s custom algorithms to drive continuous real-time improvement to your CPI by targeting post-install actions as opposed to simple installs. With mobile retargeting attracting existing users to your app again, and lookalike targeting to monetise users which are most similar to your own, the platform offers a large toolkit to increase your app’s downloads.
Liftoff’s payment plan is also coded to be smart: once you’ve hit your CPA goals, you pay for target actions specified by you instead of installs, moving away from buying on CPI. A/B testing is also in the toolkit, together with creative ad design and 100% transparent tracking of budgets and inventory.
- 1.1 million profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
|Types:||Mobile Ad Network|
Average mobile game app acquisition costs are down as engagement rates increase Posted on August 21, 2018 by Anne Freier
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall
Consumers are becoming more receptive towards mobile commerce Posted on June 07, 2018 by Anne Freier
Week in Review - YouTube launches new Trueview pricing, HQ Trivia shows how event-based mobile ads work Posted on April 06, 2018 by Anne Freier
Money goes mobile: men are more expensive to acquire than women on finance apps Posted on April 05, 2018 by Anne Freier
New data shows women could be a profitable, untapped market for financial apps Posted on April 05, 2018 by Andy Boxall
Latest AppsFlyer Performance Index finds smaller players are conquering market share Posted on February 23, 2018 by Anne Freier
Week in Review - Facebook posts earnings, app downloads soar & UK mobile ad revenues jump Posted on February 02, 2018 by Anne Freier
Dating app subscriptions rise during the cold season - opportunity for mobile app marketers Posted on February 02, 2018 by Anne Freier
- Returning to the Basics. Is CPM Buying Still King? Posted on 15th October 2018 (about 4 days ago)
- Mobile App Retention in Korea Posted on 10th October 2018 (about 1 week ago)
- NEW! 2018 Japan Mobile App Engagement Report Posted on 10th October 2018 (about 1 week ago)
- How Marketers Can Avoid Double Paying for Mobile App Retargeting Posted on 09th October 2018 (about 1 week ago)
- A Day in the Life of a Growth Marketer Posted on 30th September 2018 (about 3 weeks ago)
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