Liftoff is a CPA-optimised mobile UA platform for running campaigns, using Liftoff’s custom algorithms to drive continuous real-time improvement to your CPI by targeting post-install actions as opposed to simple installs. With mobile retargeting attracting existing users to your app again, and lookalike targeting to monetise users which are most similar to your own, the platform offers a large toolkit to increase your app’s downloads.
Liftoff’s payment plan is also coded to be smart: once you’ve hit your CPA goals, you pay for target actions specified by you instead of installs, moving away from buying on CPI. A/B testing is also in the toolkit, together with creative ad design and 100% transparent tracking of budgets and inventory.
- 1.1 million profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
|Types:||Mobile Ad Network|
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier The app subscription model has made considerable gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Average mobile game app acquisition costs are down as engagement rates increase Posted on August 21, 2018 by Anne Freier Acquisition costs across mobile game marketing are decreasing according to new data from mobile user acquisition company Liftoff.
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall Women are 79% more likely to install your app and eventually pay for in-app game content than men, according to data from Liftoff.
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier The cost per thousand app impressions (CMP) on Facebook jumped 122% in January 2018 compared to the previous year, according to new research from mobile app marketing companyLiftoff.
Consumers are becoming more receptive towards mobile commerce Posted on June 07, 2018 by Anne Freier The cost per thousand app impressions (CMP) on Facebook jumped 122% in January 2018 compared to the previous year, according to new research from mobile app marketing company Liftoff.
Week in Review - YouTube launches new Trueview pricing, HQ Trivia shows how event-based mobile ads work Posted on April 06, 2018 by Anne Freier Liftoff says it costs $6.
Money goes mobile: men are more expensive to acquire than women on finance apps Posted on April 05, 2018 by Anne Freier According to a new report from mobile app company Liftoff, 4 in 10 smartphone owners are now using their mobile devices for finance activities.
New data shows women could be a profitable, untapped market for financial apps Posted on April 05, 2018 by Andy Boxall In a study, Liftoff reveals that while men are a, “safe bet if you want to buy low and engage high,” by using campaigns aimed at women — who cost less to acquire — could, “be rewarded with app use and loyalty that’s off the charts.
Latest AppsFlyer Performance Index finds smaller players are conquering market share Posted on February 23, 2018 by Anne Freier Nine of the 26 media sources in the non-gaming index were brand new to the universal ranking, including Global Wide Media, Digital Turbine, Leadbolt, Moloco, Adperio and Liftoff.
Week in Review - Facebook posts earnings, app downloads soar & UK mobile ad revenues jump Posted on February 02, 2018 by Anne Freier According to research by Liftoff, based on 12 billion ad impressions and 4.
- How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga) Posted on 20th November 2018 (about 2 days ago)
- Introducing New Ways to Analyze Liftoff Campaign Data Posted on 18th November 2018 (about 4 days ago)
- Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™ Posted on 15th November 2018 (about 6 days ago)
- 5 Essential Steps to Marketing an App in Europe (and Other New Markets) Posted on 12th November 2018 (about 1 week ago)
- How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts Posted on 09th November 2018 (about 2 weeks ago)
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev Mobile Advertising rankings Top 10 Media Sources # Gaming Power Ranking Gaming Retention Non-Gaming Power Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter Ads Digital Turbine 5 Apple Search Ads Vungle AppLovin AppLovin 6 Vungle Tapjoy AdColony ironSource 7 Chartboost ironSource GlobalWide Media Apple Search Ads 8 Twitter Ads AdAction Interactive Digital Turbine Twitter Ads 9 AdColony Fyber LeadBolt Snapchat Ads 10 Liftoff Chartboost Moloco Liftoff Source.
Top Mobile DSPs 2017 Posted on May 12, 2017 by Artyom Dogtiev Dataxu Tapad Rocket Fuel myDSP by Matomy MediaMath Bucksense AppLift Fiksu Appnext Taptica Centro Liftoff Jampp StrikeAd Sizmek PocketMath Smaato Mobusi Kimia Avazu Mobile DSP Yeahmobi Kwanko Mobile Trademob Bidsopt AdGoji Go2Mobi Gimbal Splicky Adelphic Ezmob Appreciate SmartyAds Targetoo Adsaxis Tabmo AdTiming DataXu DataXuis a marketing software company founded in 2009 in Boston, US.
Hyper-local mobile ad network
beautiful native ad experiences
It's your business - on mobile
your app, our people
Marketing Powered By Technology
Universal interface to your mobile audience
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