Liftoff is a CPA-optimised mobile UA platform for running campaigns, using Liftoff’s custom algorithms to drive continuous real-time improvement to your CPI by targeting post-install actions as opposed to simple installs. With mobile retargeting attracting existing users to your app again, and lookalike targeting to monetise users which are most similar to your own, the platform offers a large toolkit to increase your app’s downloads.
Liftoff’s payment plan is also coded to be smart: once you’ve hit your CPA goals, you pay for target actions specified by you instead of installs, moving away from buying on CPI. A/B testing is also in the toolkit, together with creative ad design and 100% transparent tracking of budgets and inventory.
- 1.1 million profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
|Types:||Mobile Ad Network|
App Promotion Summit Berlin 2018 highlights Posted on December 17, 2018 by Artyom Dogtiev ...winners for this year were Glispa that got Best Paid User Acquisition Campaign for NARCOS mobile game, Liftoffgot the Best App Advertising Platform award, AppTweak grabbed the Best ASO Company award, you....
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier ...app subscription model has made considerable gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Average mobile game app acquisition costs are down as engagement rates increase Posted on August 21, 2018 by Anne Freier ...across mobile game marketing are decreasing according to new data from mobile user acquisition company Liftoff.
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall ...likely to install your app and eventually pay for in-app game content than men, according to data from Liftoff.
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier ...January 2018 compared to the previous year, according to new research from mobile app marketing companyLiftoff.
Week in Review - YouTube launches new Trueview pricing, HQ Trivia shows how event-based mobile ads work Posted on April 06, 2018 by Anne Freier Liftoff says it costs $6.
Money goes mobile: men are more expensive to acquire than women on finance apps Posted on April 05, 2018 by Anne Freier According to a new report from mobile app company Liftoff, 4 in 10 smartphone owners are now using their mobile devices for finance activities.
New data shows women could be a profitable, untapped market for financial apps Posted on April 05, 2018 by Andy Boxall In a study, Liftoff reveals that while men are a, “safe bet if you want to buy low and engage high,” by using....
- Simplifying Mobile Ad Creative Reporting Posted on 17th January 2019 (about 2 days ago)
- Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare Posted on 16th January 2019 (about 3 days ago)
- User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning Posted on 15th January 2019 (about 3 days ago)
- How to Successfully Launch New Mobile Games in a Highly Competitive Market Posted on 07th January 2019 (about 2 weeks ago)
- Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement Posted on 02nd January 2019 (about 2 weeks ago)
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