Lazarus DSP is a Demand Side Platform from Fibonad. The platform is built for advertisers, agencies and ad networks to buy display impressions from multiple ad exchanges in real time and tune all aspects of their advertising campaigns. Lazarus offers a brand set of targeting options that include geolocation, device, Operating System, browser, vertical, caps and keyword targeting is in its pipeline. The range of ad formats include native, video and display, with pricing structure that is based on CPM model with CPA, CPC and CPM goals and direct CPA, once testing was done.
Lazarus DSP Info
|Ad Formats:||Banners, Native, Video|
|Targeting:||browser, Category, Device, Geo, OS|
|Trading Models:||Self Service|
Performance mobile ad platform
Powering the mobile ad economy
Mobile platform and MaaS
Digital Advertising Planning and Buying
Marketing Powered By Technology
Predictive Marketing Platform
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