Interstitial Ads Guide
Interstitial ads have great potential to increase conversion rates and are often displayed in-between levels in mobile games and apps.
Interstitial ads example (Source: AdMob)
Interstitial Ads eCPMs
Here are some of the biggest interstitial ads offers along with their platform and country below.
|Admob||US||$11 iOS, $6 on Android|
|Smaato||UK||Up to $10 on iOS, up to $7 Android|
|Epom||US||Up to $4|
|Exoclick||US||Up to $2|
|InMobi||UK||$2.5: Androids. For iOS: $2.5 to $7.5|
|Startapp||US||$3-$10 – US only rate|
ironSource unveils new A/B testing toll for mobile app developers Posted on March 12, 2019 by Anne Freier waterfall amends, and larger testing including interstitial frequency.
Rewarded video most important in-app ad type for majority of mobile game developers Posted on December 20, 2018 by Anne Freier Other popular formats include interstitials and banner ads, however, the latter have been declining by 9% year-on-year.
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier Appodeal) When it comes to interstitials, eCPM performance in the US and Europe was a little more consistent with no major trend....
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages Posted on September 11, 2018 by Anne Freier ...bids. The survey also noted that publishers were now using in-app header bidding for banner ads (67%), interstitial ads (52%) and videos (47%) among other types.
PropellerAds Brings Latest Native Advertising Trends to DMEXCO 2018 Posted on August 28, 2018 by Artyom Dogtiev Native Interstitials.
Google drops blanket exclusions from mobile app ads Posted on August 08, 2018 by Anne Freier ...means that advertisers will no longer be targeting by mobile category such as mobile app, mobile app interstitial and mobile web, but can instead choose from device categories such as mobile, tablet and....
Google's new developer policies ban cryptocurrency mining apps, ad serving apps, and more Posted on July 30, 2018 by Andy Boxall Similarly, apps that exist only to serve ads are banned, for example by placing an interstitial ad after each action.
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