InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.
- HTML 5 rich media ad-creation platform
- Free adtracking to analyse post-click conversions across multiple networks
- Free SDK for iOS and Android
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
Room 803-807,Tower B,
No.91 Jianguo Road,
20 West Hubbard Street
Chicago, IL 60654
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
InMobi PTE Ltd,
38, Rue Jean Mermoz,
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Izumi Garden Tower 28F,
Minato-ku, Tokyo 106 6208
39-41 Mount Street,
Prahran VIC 3181,
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Bangalore – 560 103
Naveen Tewari – Founder and CEO
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi.
Anne Frisbie – SVP and GM
Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Rich media
- Full-screen interstitials
- Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
- Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
|Platforms:||Android, IOS, Mobile Web|
|Key Markets:||Africa, Europe, India, Japan, South Africa, UK, USA|
|Types:||Mobile Ad Network, Mobile Ad Server|
|Ad Formats:||Banners, Rich Media|
|Targeting:||Carrier, Channel, Country, Device, Operator, OS, Time|
In-app ad fraud jumps 800% marking fastest rise in fraud attempts Posted on December 12, 2018 by Anne Freier ...double down on mobile in-app ad fraud, DoubleVerify just announced a partnership with mobile ad network InMobi, whereby it will provide always-on fraud filtering and measurement for mobile in-app ad campaigns....
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages Posted on September 11, 2018 by Anne Freier Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents,....
Photo-sharing app Vebbler raises funds from consortium of investors Posted on July 18, 2018 by Ben Heathcote ...actor; Nikhil Chinapa, television host and disc jockey; Anurakt Jain, vice president at ad-tech firm InMobi.
InMobi partners with Microsoft to launch cloud-based mobile enterprise marketing platform Posted on June 27, 2018 by Anne Freier InMobi, the mobile marketing platform, just announced a strategic partnership withMicrosoftCorp.
Epom Self-serve DSP for Advertisers: 1 Year in Review Posted on June 20, 2018 by Artyom Dogtiev At that time Epom DSP was already plugged into Pubmatic, AdColony, Mobfox, InMobi and other well-known SSPs.
Why Ad Summit Kyiv Should Be in Your Schedule on May, 16-17 Posted on April 17, 2018 by Artyom Dogtiev Ad Summit keynote speakers include Google, Facebook, Twitter, Tune, InMobi, Criteo, PubMatic and more experts.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier Mobile advertising platform,InMobi, has just partnered withGeoEdge, the provider of ad security and verification for mobile ads.....
InMobi partners with GeoEdge to improve user experience of mobile ads Posted on March 14, 2018 by Anne Freier Mobile advertising platform, InMobi, has just partnered with GeoEdge, the provider of ad security and verification for mobile ads.
RT @TCBrandStudio: Telcos today need to transition beyond traditional services like voice, and monetize their most valuable asset.(about 10 minutes ago)
RT @IABTechLab: Michael Tuminello @innovid @mtumi; Anne Frisbie @InMobi; Dan Galloway @wirewax and Ryan Thompson @Google talk future of int…(about 42 minutes ago)
Think about your last #mobilevideo ad campaign. Did your creatives adhere to these principles?… https://t.co/G7faHOq7xA(about 1 hour ago)
In this #WhiteboardWednesday video, Ryan Gauss, Platform Product Manager at @InMobi, explains the common problems a… https://t.co/3KJJmeJZ1j(about 1 hour ago)
How big of a role will mobile play in your holiday strategy this year? https://t.co/696u3LnNyD(about 4 hours ago)
- 2019 Trends: Ad Supported OTT Posted on 11th December 2018 (about 1 day ago)
- Guaranteeing Viewability, Reducing Fraud with DoubleVerify and InMobi Posted on 11th December 2018 (about 1 day ago)
- IAB Extends Ads.txt to Apps Posted on 10th December 2018 (about 2 days ago)
- 2019 Trends: Greater Accountability and Digital Advertising Transparency Posted on 07th December 2018 (about 5 days ago)
- Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic] Posted on 27th November 2018 (about 2 weeks ago)
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter Ads Digital Turbine 5 Apple Search Ads Vungle AppLovin AppLovin 6 Vungle Tapjoy AdColony ironSource 7 Chartboost ironSource GlobalWide....
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