InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.
- HTML 5 rich media ad-creation platform
- Free adtracking to analyse post-click conversions across multiple networks
- Free SDK for iOS and Android
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
Room 803-807,Tower B,
No.91 Jianguo Road,
20 West Hubbard Street
Chicago, IL 60654
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
InMobi PTE Ltd,
38, Rue Jean Mermoz,
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Izumi Garden Tower 28F,
Minato-ku, Tokyo 106 6208
39-41 Mount Street,
Prahran VIC 3181,
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Bangalore – 560 103
Naveen Tewari – Founder and CEO
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi.
Anne Frisbie – SVP and GM
Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.
InMobi Jobs and Careers
InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Rich media
- Full-screen interstitials
- Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
- Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
|Platforms:||Android, IOS, Mobile Web|
|Key Markets:||Africa, Europe, India, Japan, South Africa, UK, USA|
|Types:||Mobile Ad Network, Mobile Ad Server|
|Ad Formats:||Banners, Rich Media|
|Targeting:||Carrier, Channel, Country, Device, Operator, OS, Time|
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages Posted on September 11, 2018 by Anne Freier Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents, whilst 24% did not even track their performance.
Photo-sharing app Vebbler raises funds from consortium of investors Posted on July 18, 2018 by Ben Heathcote " The funding came from a range of new investors includingAmbiga Subramanian, former CEO of big data firm Mu Sigma; Dino Morea, film actor; Nikhil Chinapa, television host and disc jockey; Anurakt Jain, vice president at ad-tech firm InMobi.
InMobi partners with Microsoft to launch cloud-based mobile enterprise marketing platform Posted on June 27, 2018 by Anne Freier InMobi, the mobile marketing platform, just announced a strategic partnership withMicrosoftCorp.
Epom Self-serve DSP for Advertisers: 1 Year in Review Posted on June 20, 2018 by Artyom Dogtiev At that time Epom DSP was already plugged into Pubmatic, AdColony, Mobfox, InMobi and other well-known SSPs.
Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev Final thoughts In two days this year Ad Summit audience had a chance to gain knowledge about multiple aspects of mobile advertising from the leading companies such as Google, Twitter, Facebook, TUNE, Criteo, Pubmatic, intowow, INMOBI and more.
Why Ad Summit Kyiv Should Be in Your Schedule on May, 16-17 Posted on April 17, 2018 by Artyom Dogtiev Ad Summit keynote speakers include Google, Facebook, Twitter, Tune, InMobi, Criteo, PubMatic and more experts.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier Mobile advertising platform,InMobi, has just partnered withGeoEdge, the provider of ad security and verification for mobile ads.
InMobi partners with GeoEdge to improve user experience of mobile ads Posted on March 14, 2018 by Anne Freier Mobile advertising platform, InMobi, has just partnered with GeoEdge, the provider of ad security and verification for mobile ads.
Week in Review - MWC and majority of mobile advertisers plan to increase video expenditure Posted on March 02, 2018 by Anne Freier To solve this question, programmatic native ad platformmy6sensehas taken a closer look at billions of in-feed and in-ad native ad units on the my6sense programmatic native ad platform which were served over the last six months Indian consumers are now spending 37% more time using their Internet on their smartphones than watching TV, according to new research from Singapore-based mobile advertising companyInMobi.
#AI gets a lot of hype today, but are advertisers leveraging #machinelearning and related tech? @eMarketer explores… https://t.co/3xcuyraeiR(about 9 hours ago)
Want to know some other stats on the current state of in-app #headerbidding and app monetization? Be sure to downlo… https://t.co/5du0senEXI(about 12 hours ago)
Here's how #inapp advertising really works: https://t.co/Te0tgqUN8D(about 14 hours ago)
When trying to reach #sports fans, make sure you're incorporating mobile usage and viewing habits into your strateg… https://t.co/XPMmMRO99g(about 17 hours ago)
How do unified ad auctions benefit app publishers? Andrew Gerhart, @InMobi's VP of Publisher Platforms, explains in… https://t.co/Z1YFJTjSfe(about 3 days ago)
- Top 8 Mobile App Advertising Benefits Posted on 13th November 2018 (about 7 days ago)
- 6 Things You Need To Know About In-App Header Bidding Posted on 05th November 2018 (about 2 weeks ago)
- What is a Second Price Auction and How Does It Work? [VIDEO] Posted on 24th October 2018 (about 4 weeks ago)
- The 2018 Indian Festive Guide for App Marketers Posted on 18th October 2018 (about 1 month ago)
- How to Choose the Best Mobile App Monetization Strategy Posted on 16th October 2018 (about 1 month ago)
Mobile App Advertising Rates (2018) Posted on February 09, 2018 by Artyom Dogtiev So now the question is - what is the average CPM? To answer this question we're going to review the aggregated data from 2015 to 2017, from the top four mobile advertising networks - Chartboost, AppLovin, AdMob, InMobi, Admob had been providing Android app publishers with the highest eCPM - up to $7.
Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev Appnexus Facebook Audience Network Google Ad Manager Admob by Google Oath Ad Server Epom Ad Server Appmediation Mintegral Youmi ArmorAds Propeller Ads SmartyAds TubeMogul Unity Ads Rubicon Pubmatic MoPub Appodeal Smaato OpenX Fyber InMobi IronSource Tapdaq Sizmek AdButler AdGlare Spotx Ezoic Revive Adzerk Sovrn Amobee Appnexus AppNexus is a New York based internet technology company, founded in 2007.
Top App Install Ad Platforms 2017 Posted on August 17, 2017 by Artyom Dogtiev Our List of App Install Ad Networks Facebook App Install Ads Twitter App Install Ads Google Universal App Campaigns Snapchat Ads Pinterest Promoted App Pins InMobi Tapjoy Chartboost Applovin Appnext Leadbolt myDSP Mobvista AppSeek PropellerAds Startapp Instal GOWIDE Mobobeat PassionTeck Mpire Network Appness Adcash Yeahmobi Clickky Iconpeak Webpals Mobile MiniMob Digital turbine Consumer Acquisition Avazu ironSource AppBrain AppThis Facebook App Install Ads Facebook App Install Adsis the mobile app downloadsgenerating solution, launched by Facebook in 2012 to help mobile app developers to acquire users for their apps on Facebook, as well as its other assets - Messenger, Instagram, Audience Network and @owrkplace platform.
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev Mobile Advertising rankings Top 10 Media Sources # Gaming Power Ranking Gaming Retention Non-Gaming Power Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter Ads Digital Turbine 5 Apple Search Ads Vungle AppLovin AppLovin 6 Vungle Tapjoy AdColony ironSource 7 Chartboost ironSource GlobalWide Media Apple Search Ads 8 Twitter Ads AdAction Interactive Digital Turbine Twitter Ads 9 AdColony Fyber LeadBolt Snapchat Ads 10 Liftoff Chartboost Moloco Liftoff Source.
Ad network for affiliate and performance marketers
Cheetah Ad Platform
Mobile Audiences, Data Intelligence
The Mother of all Ad Networks
Largest Russian ad network
Gaming Apps Promotion Platform
Leader of global game distribution & mobile advertising
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