InMobi

Mobile ads, analytics & monetization

(1 vote)
(1 vote)

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

  • HTML 5 rich media ad-creation platform
  • Free adtracking to analyse post-click conversions across multiple networks
  • Free SDK for iOS and Android

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Offices

China
Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022
USA
20 West Hubbard Street
3rd Floor
Chicago, IL 60654
UK
InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom
France
InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France
U.A.E
Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai
Japan
Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208
Australia
39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia
India
6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO
InMobi
Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi. 
Anne Frisbie – SVP and GM
2096d8c5ae8157c9e7edc8b426acf3961c7279bc
Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.
You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:

  • Display
  • Rich media
  • Full-screen interstitials
  • Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
  • Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Platforms:Android, IOS, Mobile Web
Key Markets:Africa, Europe, India, Japan, South Africa, UK, USA
Types:Mobile Ad Network
Ad Formats:Banners, Rich Media
Models:CPC
Targeting:Carrier, Channel, Country, Device, Operator, OS, Time
Trading Models:Blind
Tracking:Conversion, Parameter
InMobi News
Latest Tweets from InMobi:
  • InMobi

    What is the current state of #inapp #headerbidding? That's what we're aiming to find out with our latest survey:… https://t.co/mbZG6ikCc0

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    How do your video view rates and #IVT rates compare to benchmarks from @moat and @IAS? https://t.co/aQ5ShYBKWK

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Do you approach #inapp #mobileadvertising the same way you approach mobile web advertising? If so, then it's time t… https://t.co/es3jybaKYa

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    On July 26, we're hosting a Mobile Growth event at our SF offices! Stop by to learn app best practices from represe… https://t.co/FRXinbECCd

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Today's the last day our survey on #inapp #headerbidding is taking submissions! https://t.co/epr1fRUC52 https://t.co/uOkvdy1urE

    Retweet Reply Favorite (about 1 day ago)
Articles from the InMobi blog:
InMobi Rankings
InMobi Competitors and Alternatives

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