Google Mobile Ads is the tech giant’s SDK for mobile advertising, compatible with Android, iOS and Windows Phone 8. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application.
The platform is available to customers of AdMob and DoubleClick for Publishers (DFP) customers. Admob gives you access to Google’s Ad exchange, allowing you to pick (or program) the best adverts for your app and analyse the results with in-built Google Analytics. DFP offers similar services after having been integrated with AdMeld, the world’s leading sell-side platform: Higher yields, transparency and control over which ads show in your app and how.
- It’s Google: largest community for support and discussion
- Near 100% fill rates
- Allows you to filter out unwanted ads and offers a variety of metrics
Google Ads Info
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, In-App, Video|
|Models:||CPC, CPI, CPM|
|Targeting:||Age, App, Audience, browser, Carrier, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Keyword, Language, OS|
|Trading Models:||Self Service|
Google bolsters ads across Search, Discover and YouTube results Posted on May 17, 2019 by Anne Freier ...action.” For an even smoother shopping experience on mobile, Google will also be enabling deep linking from Google Ads.
Marketers are feeling positive about their martech investments Posted on April 10, 2019 by Anne Freier Just 17% prioritised Google Ads.
Google reveals new monetisation features for app developers Posted on March 14, 2019 by Anne Freier The company has just added App campaigns for engagement within Google Ads.
TapClicks integrates Snapchat for enhanced campaign analytics Posted on March 13, 2019 by Anne Freier ” TapClicks list of over 200 integrations now includes Google stack (Google Ads, Google Analytics, Google My Business, YouTube, etc.
Google ditches 'Universal' in its Universal App Campaigns Posted on February 25, 2019 by Anne Freier App Campaigns now joins Google Ads portfolio which already includes Search, Display, Video, Shopping and Smart.
Facebook Ads leads for gaming and non-gaming apps in latest AppsFlyer Index Posted on September 26, 2018 by Anne Freier Facebook Ads ranked first followed by Google Ads for all categories of gaming and non-gaming apps.
Synative rolls out solution to more easily create mobile playable ads Posted on September 24, 2018 by Anne Freier ...interactive ad creation solution that lets marketers create playable ads for Facebook, Unity Ads and Google Ads.
Mobile advertising drives local search ad domination by Google Posted on May 09, 2018 by Anne Freier The research also indicates that local Google ads were already higher than ads from all 11,044 US radio station combined.
Making Your Ads Seen or How to Improve Your Ad Viewability Posted on March 01, 2018 by Artyom Dogtiev Use 300x250 rectangular ads to increase impressions According to the Google AdSense research, it has been found that if you use this rectangular ad above the page fold, viewability....
Google UAC: how to have the best ads in the best places Posted on February 12, 2019 Additionally, if a video is not uploaded to UAC, Google Ads will make a basic video using your app listing - it also does this for image ads even if you....
8 Musts for a Successful Universal App Campaign Posted on February 05, 2019 ....
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