Doubleclick Bid Manager is part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.
- connects to 100+ ad exchanges
- targeting options that are based on specific demographics, interests and their purchase intent by using Google’s data.
- full reporting of 35+ dimensions and 50 metrics for viewing the essential metrics of a campaign.
DoubleClick Bid Manager Info
|Targeting:||Demographics, Geo, Interests|
|Trading Models:||Programmatic, Real Time Bidding, Self Service|
Week in Review - Pinterest, YouTube, Snapchat and Instagram expand consumer and advertiser options Posted on March 23, 2018 by Anne Freier ...in-app solution that can help protect brands across programmatic platforms such asThe Trade Desk,DoubleClick Bid Manager,Oath,Viant’s Adelphic,AppNexus,andMediaMath.
Integral Ad Science launches new mobile in-app solution to protect programmatic advertisers Posted on March 19, 2018 by Anne Freier ...in-app solution that can help protect brands across programmatic platforms such as The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
Rubicon Project opens up exchange to boost guaranteed programmatic buying Posted on March 08, 2018 by Anne Freier The first DSP to jump on board is Google’s DoubleClick Bid Manager.
Google ads become more attractive for app developers Posted on February 16, 2018 by Anne Freier This has led to in-app ads almost tripling in 2017 compared to 2016 on the DoubleClick Bid Manager.
Google refunds advertisers affected by fraudulent traffic Posted on August 30, 2017 by Anne Freier ...hundreds of advertisers who ran adverts on websites with fraudulent and bot-generated traffic via the DoubleClick Bid Manager.
Remarketing is on! Google adds cross-device and location targeting features for mobile advertising campaigns Posted on September 29, 2016 by Anne Freier To do so, it has rolled out cross-device remarketing for the Google Display Network and DoubleClick Bid Manager to allow companies to reach users across websites, apps and sites.
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