DataXu

Data. Insight. Action.

DataXu is a marketing software company founded in 2009 in Boston, US. One of the tools it provides advertisers is a mobile DSP. It features an easy-to-use UI, a suite of various targeting tactics, location-based strategies, as well as a dedicated support team and training for marketing agencies to launch successful mobile ad campaigns.
Highlights include the following:

  • Audience-based buying
  • Sophisticated optimization
  • Real-time reporting

DataXu Info

Platforms:Android, IOS
Key Markets:Global
Types:Mobile DSP
Ad Formats:Banners, Interstitial, Native, Rich Media
Models:CPA, CPC, CPI
Targeting:Custom
Trading Models:Programmatic
Tracking:Custom
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