DataXu is a marketing software company founded in 2009 in Boston, US. One of the tools it provides advertisers is a mobile DSP. It features an easy-to-use UI, a suite of various targeting tactics, location-based strategies, as well as a dedicated support team and training for marketing agencies to launch successful mobile ad campaigns.
Highlights include the following:
- Audience-based buying
- Sophisticated optimization
- Real-time reporting
|Ad Formats:||Banners, Interstitial, Native, Rich Media|
|Models:||CPA, CPC, CPI|
mobyaffiliates releases research on 2017's Top Mobile DSPs Posted on May 31, 2017 by Artyom Dogtiev Dataxu, Tapad, Rocket Fuel, MediaMath, Bucksense, Applift, Fiksu, Appnext, Taptica, Centro, Liftoff,....
DoubleVerify launches new media authentication tools for mobile video and display ads Posted on July 19, 2016 by Anne Freier ...to run IQ Advanced Solutions as part of their own programmatic and inventory trading platforms are DataXu, SpotX, Tremor Video and Visible Measures.
What Does It Really Take To Personalize Mobile Marketing? Posted on March 24, 2016 by Artyom Dogtiev Julie’s background also includes executive roles at DataXu, Jumptap, Autonomy, and Fast Search Transfer.
Julie Ginches, CMO at Kahuna Talks Mobile Marketing Automation Posted on March 18, 2016 by Artyom Dogtiev Julie’s background also includes executive roles at DataXu, Jumptap, Autonomy, and Fast Search Transfer.
MMA releases new report on mobile native advertising and launches programmatic targeting tool Posted on October 12, 2015 by Anne Freier ...and mobile? It has beendeveloped with MMA Global Strategic Partner and Co-Chair leadership from DataXu, inspiration from Adelphic, and additional Co-Chair support from Meredith Corporation.
Sonata launches global mobile advertising platform with advanced location targeting Posted on April 10, 2015 by Peter Keung Her previous clients include AOL, Millennial Media, and DataXu.
Powering mobile advertising
Mobile trading desk & performance optimiser
Cross-Device Marketing Solutions
Data, control & simplicity
Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals
Improving marketing efficiency through more effective display advertising
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