CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin ‘mille’. The model allows brands to make money each time an ad is displayed.
Here are some CPM offers along with their platform and country below.
|YouTube||US||$5 to $10 (US and Canadian traffic only)|
|Google Display Ads||US||$2.80 (per thousand impressions)|
|Sweden, Denmark, Taiwan||The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.|
|Adspyglass.com||US||$3.33 on average|
|HilltopAds.com||US||£3.33, payout at $50|
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier In the US, rewarded video eCPMs increased to an average $13.
What makes WebEye’s Hybrid Bidding a superior solution for advertisers and publishers? Posted on November 30, 2018 by Artyom Dogtiev Regarding publishers, the most tangible benefits are boosted fill rates and high eCPM.
Digital out-of-home advertising to grow 10.1% yearly to 2021 Posted on November 26, 2018 by Anne Freier At the same time, DOOH expenditure is driven by a premium CPM compared to other formats.
Adjust launches improved version of mobile benchmarking tool Posted on November 13, 2018 by Anne Freier ...apps. Added metrics include Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), Distribution of Fraud Types.
In-app ad spend increases 38% bolstered by programmatic Posted on October 30, 2018 by Anne Freier Direct inventory grew 474% and eCPMs for publishers were up 12% for apps and 5% for mobile web.
Facebook Stories now has 300 million DAUs - presenting opportunity for advertisers Posted on September 28, 2018 by Anne Freier The Stories ads resulted in a reduction in cost per view by 58%, decreased CPMs of 19% and a 17% higher view-through rate.
Facebook Messenger ads are more disruptive and more expensive than News Feed ads Posted on September 21, 2018 by Anne Freier ...Instagram. Additionally, the report unveiled that Messenger ads were more expensive than News Feed ads at $3 CPM, but cheaper than Instagram rates.
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