CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin ‘mille’. The model allows brands to make money each time an ad is displayed.
Here are some CPM offers along with their platform and country below.
|YouTube||US||$5 to $10 (US and Canadian traffic only)|
|Google Display Ads||US||$2.80 (per thousand impressions)|
|Sweden, Denmark, Taiwan||The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.|
|Adspyglass.com||US||$3.33 on average|
|HilltopAds.com||US||£3.33, payout at $50|
Programmatic marketing platform Adomik opens UK office Posted on February 18, 2019 by Anne Freier ...bidding. Programmatic guaranteed remains at the forefront of growth with shares of revenue reaching 22% and a CPM 10x higher than open auction CPMs.
Instagram accounts for 27% of Facebook ad revenues Posted on January 30, 2019 by Anne Freier Meanwhile, CPM fell 17% during the same quarter.
App developers favour in-app video ads for monetisation Posted on December 18, 2018 by Anne Freier ...time, they are not looking for a more drastic increase in revenue, but desire steady fill rates and eCPMs.
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier In the US, rewarded video eCPMs increased to an average $13.
What makes WebEye’s Hybrid Bidding a superior solution for advertisers and publishers? Posted on November 30, 2018 by Artyom Dogtiev Regarding publishers, the most tangible benefits are boosted fill rates and high eCPM.
Digital out-of-home advertising to grow 10.1% yearly to 2021 Posted on November 26, 2018 by Anne Freier At the same time, DOOH expenditure is driven by a premium CPM compared to other formats.
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