CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin ‘mille’. The model allows brands to make money each time an ad is displayed.
Here are some CPM offers along with their platform and country below.
|YouTube||US||$5 to $10 (US and Canadian traffic only)|
|Google Display Ads||US||$2.80 (per thousand impressions)|
|Sweden, Denmark, Taiwan||The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.|
|Adspyglass.com||US||$3.33 on average|
|HilltopAds.com||US||£3.33, payout at $50|
App developers still prefer in-app ads to monetise Posted on April 11, 2019 by Anne Freier These include low eCPM for 35% of respondents, followed by SDK management (33%), low fill rate (32%) and billing and payment....
Snapchat ad revenue increases 24% in 2019, but slow user growth could stall revenue growth Posted on March 29, 2019 by Anne Freier It has previously been reported that CPMs fell to between $3 to $8 after Snapchat adopted its automated selling technologies.
2018 was a good year for mobile eCPMs - rewarded video up 139% Posted on February 28, 2019 by Anne Freier ...to the latest Global Trends in Mobile Advertising H2 2018report by Smaato, ad request volume and eCPMs have both significantly increased in the second half of 2018 on the platform.
Programmatic marketing platform Adomik opens UK office Posted on February 18, 2019 by Anne Freier ...bidding. Programmatic guaranteed remains at the forefront of growth with shares of revenue reaching 22% and a CPM 10x higher than open auction CPMs.
Instagram accounts for 27% of Facebook ad revenues Posted on January 30, 2019 by Anne Freier Meanwhile, CPM fell 17% during the same quarter.
App developers favour in-app video ads for monetisation Posted on December 18, 2018 by Anne Freier ...time, they are not looking for a more drastic increase in revenue, but desire steady fill rates and eCPMs.
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