CPC, or cost-per-click, is a business model that requires an advertiser to pay a publisher each time an ad was clicked inside the publisher’s inventory.
Here are some CPC offers along with their platform and country below.
|Admob||US||High, especially on Android, rewarded video: $23|
|Admob||US||iOS rewarded video: $16|
|Admob||India||Android rewarded video: $0.84|
|Admob||India||iOS rewarded video: $1.18|
|Google AdSense||US||$20 and above – but only with link unit ads|
Spending on Pinterest and Apple Search Ads jump in Q1 2019 Posted on April 29, 2019 by Anne Freier Mobile CPCs continue to be lower than desktop, dropping 12% following the Holiday season.
Advertisers continue to increase budgets for Facebook Stories ads Posted on April 23, 2019 by Anne Freier ...14% year-on-year whilst budgets for cost per 1,000 impressions (CPM) jumped 89% and cost per click (CPC) increased 66%.
Reddit adds app install and Conversion Pixel mobile ad options Posted on February 19, 2019 by Anne Freier The extensions build on Reddit’s previous ad offering – the CPC ad, which it launched a few weeks ago.
Clicks and ad spend are up during 2018 holiday shopping events Posted on December 04, 2018 by Anne Freier The disparity between clicks and ad spend shows that CPCs have increased signalling larger competition for advertisers.
Adjust launches improved version of mobile benchmarking tool Posted on November 13, 2018 by Anne Freier ...Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), Distribution of Fraud Types.
Mobile advertising now makes up 92% of Facebook's ad revenue Posted on November 01, 2018 by Anne Freier CPCs are also higher on Instagram ($0.
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