Banner Ads Guide
Banner ads are not the most popular ad formats out there anymore and they don’t command particularly high prices, however, they are still a valid option for some advertisers and publishers.
Banner ads example in purple (Source: MonetizePros)
Banner Ads eCPMs
Here are some of the biggest banner ads offers along with their platform and country in the table below.
|ExoClick||US||On average: $2|
|HilltopAds||US||On average: $2.24|
|PopAds||US||On average: $1.28|
|PropellerAds||US||On average: $0.06|
|RoyalAds||US||On average: $0.29|
|Plugrush||US||On average: $0.63|
|AdsTerra||US||On average: $1.87|
|AdCash||US||On average: $0.69|
Native mobile ads are better at driving purchase intent Posted on December 07, 2018 by Anne Freier ...respondents said that native ads on mobile and desktop boosted purchase intent compared to 27% for banners.
Mobile ads drive digital ad revenue rise in Australia Posted on December 07, 2018 by Anne Freier Banners and standard display formats now make up 21% of the total share.
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier Meanwhile, banners saw a lift in eCPM to $0.
Epom Market DSP releases new handy features for programmatic advertising Posted on November 08, 2018 by Artyom Dogtiev It allows to copy-paste ad campaigns as many times as they need with all the banners attached.
Acceptable Ads Committee launches mobile advertising criteria Posted on August 28, 2018 by Anne Freier Smaller ad formats (6x1 banners and 1x1 tile ads) can be placed anywhere on a mobile page, whilst larger native ad types should....
Most marketers dissatisfied with video ad measurement tools, but are increasing budgets regardless Posted on April 24, 2018 by Anne Freier Interestingly, more video ad spend was attributed to mobile web and apps compared to social or web banners.
The Insider View On Mobile Native Ads: Tips And Takeaways For Advertisers Posted on April 02, 2018 by Artyom Dogtiev In 2015 everybody was already aware of user’s blindness towards banners.
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