Banner Ads Guide
Banner ads are not the most popular ad formats out there anymore and they don’t command particularly high prices, however, they are still a valid option for some advertisers and publishers.
Banner ads example in purple (Source: MonetizePros)
Banner Ads eCPMs
Here are some of the biggest banner ads offers along with their platform and country in the table below.
|ExoClick||US||On average: $2|
|HilltopAds||US||On average: $2.24|
|PopAds||US||On average: $1.28|
|PropellerAds||US||On average: $0.06|
|RoyalAds||US||On average: $0.29|
|Plugrush||US||On average: $0.63|
|AdsTerra||US||On average: $1.87|
|AdCash||US||On average: $0.69|
Pandora tests voice-activated audio ads for more immersive experience Posted on April 08, 2019 by Anne Freier These can then be compared to banners, videos and native ads.
Online video ad spend to grow 19% fuelled by mobile device usage Posted on March 27, 2019 by Anne Freier Meanwhile, formats such as display including banners, online video and social media are expected to grow 13% until 2021.
AppsFlyer connects the cross-device consumer journey with new People-based Attribution feature Posted on February 22, 2019 by Anne Freier The first feature to be rolled out as part of the new feature will be Smart Banners, which let marketers create trigger points along the customer journey and convert web traffic....
Native mobile ads are better at driving purchase intent Posted on December 07, 2018 by Anne Freier ...respondents said that native ads on mobile and desktop boosted purchase intent compared to 27% for banners.
Mobile ads drive digital ad revenue rise in Australia Posted on December 07, 2018 by Anne Freier Banners and standard display formats now make up 21% of the total share.
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier Meanwhile, banners saw a lift in eCPM to $0.
Epom Market DSP releases new handy features for programmatic advertising Posted on November 08, 2018 by Artyom Dogtiev It allows to copy-paste ad campaigns as many times as they need with all the banners attached.
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