Adjust acquires Acquired.io to bolster mobile ad platform

Anne Freier

In Mobile Advertising. December 5, 2018

Adjust, the mobile measurement and anti-fraud technology company has announced the acquisition of Acquired.io, the data aggregation platform.

Acquired.io, which was founded in 2016, provides a solution which allows marketers to automate mobile user acquisition by scheduling marketing campaigns for multiple channels.

The start-up praises itself on helping advertisers to hone in on their ROI by providing a streamlined and simplified process.

“This acquisition not only brings technological synergies and a complementary customer base, but will also contribute to our goal of empowering our clients to grow their business and move markets,” said Christian Henschel, Co-founder and CEO of Adjust.

User acquisition teams now handle dozens of mobile advertising channels at the same time. Indeed, the number of acquisition channels grew from 700 in 2015 to 1,500 in 2018 and each channel brings with it a set of manual and repetitive operations. These can be fully automated through Acquired.io.

“Today, mobile marketers must use multiple dashboards in order to obtain a holistic understanding of their marketing efforts. They face the challenge of merging large datasets in order to understand and act on it. It’s not only costly, complicated and repetitive, but also time-consuming,” added Henschel. “We will add Acquired.io’s technology and highly skilled developer team to our platform, expanding our engineering department to more than 100 professionals.”

The acquisition is based on a cash transaction on a balance sheet with additional investments plans to integrate Acquired.io into Adjust’s mobile measurement platform.

“Our decision to merge with Adjust was driven by many factors, including demand from clients and our intended choice to partner with someone we can build the most competitive and comprehensive product suite together,” commented Andrey Kazakov, Co-founder and CEO of Acquired.io. “We believe that Adjust has the most complete and accurate solution in the mobile measurement industry globally, and we are proud to become part of this fast-growing company.”

The move follows Adjust’s recent expansion into India and China.