AdColony‘s General Manager for EMEA, Andrew French, closed the App Promotion Summit in London this year speaking about the future of app marketing. Founded in 2011, AdColony is a video advertising network that provides advertisers with an engaged, responsive audience and offers monetization solutions to developers and publishers.
AdColony’s Andrew French talks about the future of app marketing
Andrew started his presentation by talking about the rise of the mobile video ad format and how more and more users are engaging with video ads during their app usage time. According to Andrew, traditional mobile ad formats continue to play an important role, but video ads are becoming a key format for app marketing. He likened the App Store to a chocolate counter: with so much compelling content on offer, getting noticed can be extremely challenging, so apps need to invest in branding not just performance campaigns. Andrew concluded his presentation by stating that the key to app marketing is to take the consumer on a journey. In other words, app marketers should continually market their product to their users – it’s about retaining and keeping them engaged throughout the whole of the app marketing process.
The Twitter Reaction
Here’s a couple of tweets from the App Promotion Summit talking about Andrew’s presentation.
Thanks to Andrew and AdColony for giving such an interesting talk. You can find more coverage of App Promotion Summit London 2014 here and we’ll be releasing the video and audio recordings of the event soon.