Ad blocked page views have increased worldwide compared to 2016

Anne Freier

In Mobile Advertising

October 18, 2017

A new report by OnAudience highlights the extend of ad blockers and their usage. The report reveals that ad blocked page views have increased across all measured countries worldwide, anywhere from 1% in the UK to 232% in Brazil between 2015 to 2016. Merely in Albania, India, Slovenia and Portugal ad blocked page views decreased 16%, 10%, 6% and 4% respectively during the time frame.

The impact on digital advertising markets is huge and has increased in line with growing display market values.
Whilst in 2016 estimated digital display advertising losses due to ad blocking were $28 billion globally, losses are predicted to be around $42 billion in 2017.

The report also highlights that despite using ad blockers, consumers are still contributing to global eCommerce sales.
Thirty-two percent of consumers visiting an eCommerce page in Europe were using an adblock plugin. Another 34% of page views are generated by shoppers who started the buying process using ad blockers and 38% of buyers were using ad blockers in Europe.
Overall, the global turnover of eCommerce sales was estimated at around $2,000 billion with $600 billion being generated by ad-blocking users.