The Business of Apps helps you to learn app marketing, monetization and the other commercial skills required to succeed in the app industry. We deliver high quality video-based insights into the app business, taught by expert practitioners who have ‘been there and done it’ working for leading app and game publishers and developers. To find out more about our mission and what we do read our Manifesto.
The Business of Apps is operated by Soko Media– a company founded to connect the app industry through B2B media services. In addition to Business of Apps we operate the mobile marketing exchange mobyaffiliates, a site for app and mobile game developers called appindex and run the app marketing conference App Promotion Summit in partnership with All Amber. We are based in Staines-upon-Thames just outside of London.
Business of Apps and parent company Soko Media Ltd was founded and is run by James Cooper aka @jamescoops who previously worked at The Guardian and as a strategy consultant for many of the world’s leading media and telecoms companies.
We’re always open to feedback, questions and for opportunities for partnerships or contributions. You can get in touch with us here