67% of smartphone owners use Google Maps, making it the most popular navigation app

Andy Boxall

In App Data

July 12, 2018

Google Maps is the most popular mobile navigation app, according to research from The Manifest, which shows 67% of smartphone owners prefer to use it over other similar apps.

The data states 77% of smartphone owners regularly use a navigation app, and Google Maps is six times more people use it over the second placed navigation app, Waze. Waze was the app of choice for 12% of those surveyed.

Apple Maps sits in third position behind Waze with 11% use, followed by MapQuest with 8%. Using one of the apps for driving directions was the most common activity with 87% using the app in a car, and 25% believe their choice of app provides the best directions.