Mobile video and advertising platform Jun Group has announced a $28m investment, with which it intends to continue building its mobile ad technology. Jun Group has moved on from providing incentivised ads in social games on the desktop, to developing the tech needed to insert mobile video ads into apps.
Mitchell Riechgut, CEO of the Jun Group, told the Wall Street Journal:
“We’ve seen this huge transition from the desktop search-based Web to the mobile app-based Web, and it’s time for us to capture that marketplace. It’s easy to forget that people spend time outside of Facebook and Google on their mobile devices.”
The company has many high profile clients including Microsoft, McDonalds, and Conde Nast, which it says will benefit developers, due to existing relationships being important when negotiating mobile ad deals.
Jun Group specializes in video and branded in-app mobile advertising, and has raised $28m to further develop its platform
Jun Group’s platform uses first-party data to better target video and branded advertising content, which is delivered to millions of smartphones around the world. It says the “brand safe, visible, and transparent” way it does so has seen its technology used by 41% of the top 200 advertisers in the world.
“Branded content is the future of online advertising. It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we’ve found the ideal partners to help us achieve our aggressive goals.”
The new funding round was led by Halyard Capital and Bridge Bank. You can learn more about Jun Group’s mobile ad tech on its website here.