We’ve just published our major new research-led whitepaper on the state of mobile, based on the feedback of over 500 mobile: marketing, product and UX executives.
This year’s State of Mobile Survey will give you in-depth insight on how brands are tackling the key issues facing mobile, what opportunities your peers see in 2017 and beyond, and new statistics to benchmark your own performance against.
What this year’s survey covers:
- The biggest issues for in-house mobile: product, marketing and UX in 2017: Such as, why over half of respondents put understanding their customers as their greatest challenge
- Priorities for 2017 and beyond: Where mobile executives are spending their budget, and where they’re looking to invest in the next 6-12 months
- Benchmark yourself against the competition: Why 75% of mobile marketers are prioritizing ads for engagement over revenue creation
- What personalization means to your company: Why only 39% of respondents have said they’re able to personalize mobile experience in line with other brand touchpoints